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Master's Dissertation
DOI
Document
Author
Full name
Glauce Rocha de Oliveira
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2002
Supervisor
Committee
Souza, Lynn Mario Trindade Menezes de (President)
Braga, Denise Bértoli
Carmagnani, Anna Maria Grammatico
Title in Portuguese
"Ver para crer: a imagem como construção"
Keywords in Portuguese
Cultura Visual
Imagem fotográfica
Multimodalidade
Visualidade
Abstract in Portuguese
O objetivo desta dissertação é analisar o processo de visualidade, quando da leitura de textos multimodais publicados em jornais brasileiros. A hipótese de nosso trabalho é que, contrário à maneira tradicional de abordar a imagem como documento, isto é, com seu significado estático e inerente a ela, acreditamos que a imagem é uma construção sócio histórica, carregando traços de seu contexto de produção; como tal a leitura e a interpretação dessa imagem serão influenciadas pelo contexto sócio histórico no qual se inserem seus intérpretes/produtores. O trabalho consistiu na contraposição entre análises de imagens jornalísticas e conceitos da Semiótica, Análise de Discurso, Antropologia Visual e Comunicação Visual.
Title in English
Seeing is believing: Image as Socio Historic Construction
Keywords in English
Multimodality
Photography
Visual Culture
Visuality
Abstract in English
The objective of this dissertation is to analyze visual multimodal texts published in Brazilian newspapers. The hypothesis is that, contrary to the traditional approach to the image as a document with a fixed static and inherent meaning, we believe that the image is a socio historic construction carrying traces of its context of production; as such the reading and interpretation of the image is influenced by the socio-historic context to which its interpreters/producers belong. Our methodology consisted of counterposing the analysis of journalistic images and concepts from Semiotics, Discourse Analysis, Visual Anthropology and Visual Communications.
 
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Agradecimentos.pdf (982.94 Kbytes)
Apresentintrod.pdf (133.09 Kbytes)
Bibliografia.pdf (21.02 Kbytes)
Cap01.pdf (99.88 Kbytes)
Cap02.pdf (981.05 Kbytes)
Cap03.pdf (844.92 Kbytes)
Cap04.pdf (31.06 Kbytes)
Capa.pdf (1.87 Mbytes)
Capa2.pdf (15.21 Kbytes)
Conclusao.pdf (12.37 Kbytes)
Dedicatoria.pdf (8.29 Kbytes)
Quarta_Capa.pdf (15.75 Kbytes)
Publishing Date
2006-03-29
 
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