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Doctoral Thesis
DOI
https://doi.org/10.11606/T.8.2002.tde-26052023-192032
Document
Author
Full name
José Messias Bastos
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2002
Supervisor
Committee
Mamigonian, Armen (President)
Sampaio, Silvia Selingardi
Scarlato, Francisco Capuano
Pereira, Raquel Maria Fontes do Amaral
Souza, Maria Adélia Aparecida de
Title in Portuguese
O comércio de múltiplas filiais no Sul do Brasil
Keywords in Portuguese
Comércio
Conjuntura econômica
estratégias espaciais
Formação sócio-espacial
Rede de lojas
Sul do Brasil
Abstract in Portuguese
O desenvolvimento autônomo do comércio no Sul do Brasil deve-se ao tipo de estrutura sócio econômica constituído pelas colônias de povoamento estabelecidas ao longo de vários séculos de sua ocupação. As constantes e acirradas disputas pelo mercado consumidor local e regional desembocou a partir dos anos 50 em processos de modernização e de sólida expansão. Resultando no quase fechamento da região aos capitais locais. No estudo histórico geográfico do comércio no Sul do Brasil a partir do paradigma de formação sócio-espacial verificou-se que a agressividade dos capitais regionais vincula-se diretamente as bases materiais as quais, esses capitais, estão apoiados. Por isso não só acompanharam as principais transformações que ocorreram nas últimas décadas no Brasil como também em muitos caso partiram na frente (auto-serviço, leitura óptica, etc.). Contudo as imposições conjunturais direcionadas ao Brasil pelo imperialismo americano (sobrevalorização do Real, juros altos e abertura comercial) promovem a entrada das grandes redes do varejo mundial e nacional (Sonae, J.C. Penney, Carrefour, Pão-de-açúcar, Ponto Frio) principalmente na forma de aquisição de consolidadas redes regionais
Title in English
Not available
Keywords in English
Clain stores
Commerce
Economic conjuncture
Social-space formation
South of Brazil
Space strategies
Abstract in English
The stand alone development of the commerce in the South of Brazil is due to the type of the social economical structure, consisted by the established colonies of settlements throughout some centuries of occupation. The constant and incited disputes for the local and regional consuming market, since the 1950's, ran into processes of modernization and solid expansion, almost having as a result, the enclosing of the region to the local capital. In the geographic historical study of the commerce in the South of Brazil since the paradigm of the social-space formation, was verified that the aggressiveness of the regional capitals directly associates to the material bases where, these capitals, are supported. Therefore they had not only followed the main hashing that had occurred in the last decades in Brazil, as well as in many cases they had started earlier (self-service, optical reading, etc.) However the directed conjunctural impositions to Brazil, by the American imperialism (high overvaluation of the Real, interests and commercial opening), promote the settling of the great chains of the world-wide and national retail (Sonae, J.C. Penney, Carrefour, Pão de Açúcar, Ponto Frio) mainly in the forni of acquisition of consolidated regional networks
 
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Publishing Date
2023-05-26
 
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