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Master's Dissertation
DOI
10.11606/D.3.2003.tde-22082003-100959
Document
Author
Full name
Julian Neves Tonioli
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2003
Supervisor
Committee
Augusto, Oscar Brito (President)
Andrade, Bernardo Luis Rodrigues de
Costa Neto, Alvaro
Title in Portuguese
A integração entre o processo de desenvolvimento de produto e o gerenciamento da cadeia de suprimentos e sua relação com o papel desempenhado pelo engenheiro de produto.
Keywords in Portuguese
cadeia de suprimentos
processo de desenvolvimento de produto
Abstract in Portuguese
A busca por vantagem competitiva entre como fonte de diferenciação estratégica é uma constante para as empresas modernas. Este trabalho objetiva apresentar como dois processos fundamentais de toda empresa: o Processo de Desenvolvimento de Produto e o Gerenciamento da Cadeia de Suprimentos, têm papel fundamental na estratégia corporativa para alcançar a diferenciação; como estes processos se relacionam entre si e qual o impacto desse relacionamento sobre o agente humano, na figura do Engenheiro de Produto. São apresentados, portanto, estes dois processos; estudadas suas formas de organização e papel estratégico individual; a maneira pela qual estes processos se relacionam; as características esperadas dos profissionais ligados a eles; os sistemas de informação que suportam a integração desses processos e a atividade dos profissionais e, por último, afirmado o papel fundamental do agente humano na concretização desse processo de integração e na geração do diferencial competitivo das empresas.
Title in English
Product development process and Supply Chain Management integration and its relationship with the role played by the Product Engineer.
Keywords in English
product development process
supply chain management
Abstract in English
The pursue of any competitive advantage that generates strategic differentiation is a constant to modern companies. This issue objective is to present how two basic processes of every company: the Product Development Process and the Supply Chain Management, play central role in the corporate strategy in order to achieve differentiation; how these processes relate to each other e what is its impact upon the human agent, thought as the Product Engineer. These two processes are then presented; their organization and individual strategic role are studied; their relationship mechanisms; their required professional characteristics; the information systems that support this integration and its professionals and, at last, the fundamental role of the human agent in the completion of this process and consequent generation of competitive differentiation is affirmed.
 
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Publishing Date
2003-08-28
 
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