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Master's Dissertation
DOI
https://doi.org/10.11606/D.27.2020.tde-05032021-210528
Document
Author
Full name
Renata Garcia Senlle
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2020
Supervisor
Committee
Oliveira, Paulo Roberto Nassar de (President)
Andreucci, Ana Claudia Pompeu Torezan
Ribeiro, Emiliana Pomarico
Title in Portuguese
Conversas de Mães em Rede: um percurso netnográfico, dos blogs maternos até a Bancada de Mães Ativistas nas eleições de 2018 no Facebook
Keywords in Portuguese
Ativismo digital materno
Maternidade e Feminismo
Maternidade e Política
Maternidade e Redes Sociais
Novas Narrativas
Abstract in Portuguese
Este trabalho se propõe a estudar a interação de mães no ciberespaço, desde o início das redes sociais digitais, para compreender como esse ambiente proporcionou novas conexões e articulações para esse grupo, além de tensionar o papel de mãe e da maternidade na contemporaneidade, utilizando o ciberfeminismo e as ondas feministas como referência. Por meio de levantamento bibliográfico a investigação propõe uma sistematização das conversas das mães em rede, a partir das plataformas de redes sociais utilizadas por elas, dos modos, objetivos e temáticas que se sobressaem nessas interações. Como recorte, a pesquisa trata do uso do Facebook na campanha política das 11 integrantes da Bancada de Mães Ativistas e do envolvimento dessas candidatas com as redes sociais, ativismos, feminismo, maternidade e política, apoiada em metodologia netnográfica e entrevistas em profundidade para identificar a jornada dessas mulheres frente a sistematização proposta. O estudo visa contribuir com o entendimento das novas mídias como espaço que propiciam novas relações de poder para as mães, com características específicas de articulação, conexão, ativismo e envolvimento político.
Title in English
Mom's Digital Network Conversations: a netnographic journey, from the maternal blogs to the Activist Mothers Bench in the 2018 elections on Facebook
Keywords in English
Maternal Digital Activism
Motherhood and Feminism
Motherhood and Politics
Motherhood and Social Networks
New Narratives
Abstract in English
This work proposes to study the interaction of mothers in cyberspace, since the beginning of digital social networks, to understand how this environment provided new connections and articulations for this group, in addition to stressing the role of mother and motherhood in contemporary times, using cyberfeminism and feminist waves as a reference. Through a literature review, this investigation offers a systematization of conversations between mothers embedded in digital space, based on social media platforms they use, the ways they utilize it, and the objectives and themes that stand out in these interactions. The research focuses on the use of Facebook during the political campaign of the 11 members of the Bench of Activist Mothers and the involvement of these candidates with social networks, activism, feminism, motherhood and politics, supported by netnographic methodology and in-depth interviews to identify their journeys towards the proposed systematization. The study aims to contribute to the understanding of new medias as a space that provides new power relationships for mothers, with specific characteristics of articulation, connection, activism, and political involvement.
 
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Publishing Date
2021-03-05
 
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