Doctoral Thesis
DOI
https://doi.org/10.11606/T.27.2016.tde-08092016-152351
Document
Author
Full name
Vivian Paes Barretto Smith
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2015
Supervisor
Committee
Kunsch, Margarida Maria Krohling (President)
Almeida Junior, Antonio Ribeiro de
Farias, Luiz Alberto Beserra de
Haswani, Mariângela Furlan
Jacobi, Pedro Roberto
Title in Portuguese
Comunicação, governança e sustentabilidade: como desenhos de interação influenciam o engajamento de empresas com stakeholders
Keywords in Portuguese
Comunicação Organizacional
Desenhos de Interação
Engajamento de stakeholders
Governança
Sustentabilidade
Abstract in Portuguese
Práticas de responsabilidade social e sustentabilidade são desenvolvidas por empresas como forma de responder às contestações da sociedade. Em especial as de engajamento com stakeholders. No entanto, são baseadas em teorias estratégicas da administração e não garantem resultado satisfatório do ponto de vista das melhorias socioambientais. Com o intuito de avaliar a qualidade dessas práticas para a promoção da sustentabilidade, um estudo multidisciplinar comparado entre teorias de administração e de comunicação apontou para diferentes modelos de engajamento chamados desenhos de interação. Baseado na pensamento comunicacional de Deetz foi possível identificar desenhos de interação - Colaboração, Diálogo e Democracia Generativa - com propensões suscetíveis a sustentabilidade, pois geram criatividade e relações de mútuo benefício aos stakeholders.
Title in English
Communication, Governance and Sustainability: how interaction designs influence businesses-stakeholder engagement practices
Keywords in English
Governance
Interaction design
Organizational Communication
Stakeholder engagement
Sustainability
Abstract in English
Corporate social responsibility and sustainability practices are developed by companies in order to address stakeholder claims. The stakeholder engagement practices are especially interesting. They are based on managerial and strategic theories and have not performed environmentally well lately. In order to evaluate the quality of those practices to promote sustainability, a multidisciplinary study took place. Communication and management theories were compared and different types of engagement, named interaction designs, were identified. Based on Deetz communication theories it was possible to understand specific designs - Collaboration, Dialogue and Generative Democracy - and its propensities to promote sustainability, due to their ability to generate mutual benefits and creativity.
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Publishing Date
2016-09-08