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Master's Dissertation
DOI
10.11606/D.27.2010.tde-05112010-112004
Document
Author
Full name
Rafael Duarte Oliveira Venancio
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2010
Supervisor
Committee
Soares, Rosana de Lima (President)
Coelho, Cláudio Novaes Pinto
Gomes, Mayra Rodrigues
Title in Portuguese
Massificacao e jornalismo: retorica e linguagem no escopo da comunicacao social
Keywords in Portuguese
Comunicação
Discurso Midiático
Jornalismo Colaborativo
Jornalismo Popularesco
Massificação
Abstract in Portuguese
O presente trabalho busca analisar, através de um percurso histórico-discursivo, o conceito de massificação dentro das Ciências da Comunicação. Através desse arcabouço construído, o objetivo é analisar as prováveis facetas atuais desse conceito: o jornalismo popularesco através da análise do Agora São Paulo e do Jornal da Tarde e das mídias colaborativas digitais. Usando o instrumental dos Estudos da Retórica, da Nova Retórica, da Pragmática do Texto (de Umberto Eco), da Análise do Discurso e da Argumentação Comunicacional, a dissertação busca demonstrar um novo âmbito da questão da massificação: a massa argumentativa, onde a condição massiva não é ontológica a esses membros da massa, o contraponto da elite.
Title in English
Massificacao e jornalismo: retorica e linguagem no escopo da comunicacao social
Keywords in English
Collaborative Journalism
Communication
Journalism Popularesco
Massification
Media Discourse
Abstract in English
This study aims to examine, through historical and discursive routes, the concept of mass within the Communication Studies. Built through this framework, the goal is to analyze the probable current facets of this concept: popular journalism through analysis of Agora São Paulo and Jornal da Tarde and collaborative digital media. Using the methodological tools of the Study of Rhetoric, New Rhetoric, Pragmatics of Text (by Umberto Eco), Discourse Analysis and Communicational Argumentation, the dissertation aims to demonstrate a new connection with the question of mass: the mass based on argument, where the condition to be massive is not ontological to those members of the mass, the counterpoint of the elite.
 
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Publishing Date
2010-11-09
 
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