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Doctoral Thesis
DOI
10.11606/T.16.2009.tde-27042010-141314
Document
Author
Full name
Flavia D'Albuquerque Andrade da Silveira
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2009
Supervisor
Committee
Costa, Carlos Roberto Zibel (President)
Cobra, Marcos Henrique Nogueira
Ikeda, Ana Akemi
Machado, Lucio Gomes
Vargas, Heliana Comin
Title in Portuguese
Cenários urbanos: construindo identidades através de uma arquitetura temática
Keywords in Portuguese
Arquitetura
Arquitetura promocional
Cenografia
Cidades temáticas
Espaços temáticos
Marketing de lugar
Turismo
Abstract in Portuguese
No último século, a inserção de temas explorados segundo características figurativas, alegóricas e narrativas tornou-se freqüente em locais voltados para comércio e lazer. Estes chamados Espaços Temáticos encontram paralelo em cidades que, visando o turismo, passaram a adotar elementos do modelo temático em escala urbana. Este trabalho procura identificar as possibilidades de utilização do temático no espaço urbano, associando-o ao marketing de lugar. Além disso, relaciona reflexos do temático na produção arquitetônica contemporânea, como a utilização do figurativo, mas, especialmente, o caráter espetacular que permeia a arquitetura atual.
Title in English
Urban scenes: building identities through themed architecture
Keywords in English
Architecture
Place marketing
Promotional architecture
Scenography
Themed cities
Themed places
Tourism
Abstract in English
Throughout the last century, the inclusion of themes exploited according to figurative, allegorical and narrative characteristics, has become frequent in commercial and leisure oriented places. These so called Themed Places find similarities in cities that, aiming for tourism, adopt elements of the theme formula in urban scale. This research intends to identify different possibilities on theming urban space, according to place marketing. Also, it finds reflexes of the theme formula in contemporary architectural production, such as the use of figurative, but most of all, the exploitation of spectacle present in nowadays architecture.
 
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Flavia_tese.pdf (16.11 Mbytes)
Publishing Date
2010-04-28
 
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