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Doctoral Thesis
DOI
10.11606/T.16.2013.tde-04042013-115331
Document
Author
Full name
Ethel Leon
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2013
Supervisor
Committee
Lourenco, Maria Cecilia Franca (President)
Belluzzo, Ana Maria de Moraes
Katinsky, Julio Roberto
Mira, Maria Celeste
Schwarcz, Lilia Katri Moritz
Title in Portuguese
Design em exposição: o design no Museu de Arte Moderna do Rio de Janeiro (1968-1978), na Federação das Indústrias de São Paulo (1978-1984) e no Museu da Casa Brasileira  (1986-2002)
Keywords in Portuguese
Design brasileiro
Exposições
Heteronomia
Historiografia
Museus
Abstract in Portuguese
O trabalho configura uma contribuição para os estudos do campo do design brasileiro. Avalia iniciativas institucionais brasileiras de expor publicamente design, particularmente no Museu de Arte Moderna do Rio de Janeiro, com as Bienais de Design e o Instituto de Desenho Industrial; na Federação das Indústrias de São Paulo e no Museu da Casa Brasileira, reconhecendo-as como momentos de construção do campo. As concepções de design em jogo, sua aproximação com a esfera doméstica e sua heteronomia estão em questão, apontando para mudanças do próprio conceito de design no Brasil de 1970 a 2002. Revela como os projetos de design industrial e público dos anos 1970 têm sido ignorados em nossa historiografia.
Title in English
Exhibiting design : design in Museu de Arte Moderna do Rio de Janeiro (1968-1978), in Federação das Indústrias de São Paulo (1978-1984) and in Museu da Casa Brasileira (1986-2002)
Keywords in English
Brazilian design
Exhibitions
Heteronomy
Historiography
Museums
Abstract in English
This work is a contribution to the Brazilian design field studies. It evaluates Brazilian institutional actions of exhibiting design, particularly in Rio de Janeiro's Modern Art Museum (MAM-RJ), its Design Biennales and Industrial Design Institute. It also studies design exhibitions in the São Paulo's Industries Federation (FIESP) and in Museu da Casa Brasileira (Brazilian House Museum). All of them representing the construction of the field moments. Different concepts of design, its proximity with the domestic sphere and its heteronomy are put in debate, pointing to changes of design concept in Brazil between 1970 and 2002. This study reveals how public and industrial design of the 1970s has been ignored in Brazilian historiography.
 
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Publishing Date
2013-05-09
 
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