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Master's Dissertation
DOI
10.11606/D.12.2006.tde-06122006-192435
Document
Author
Full name
Tatiana Proença Urban
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2006
Supervisor
Committee
Fleury, Maria Tereza Leme (President)
Fernandes, Bruno Henrique Rocha
Oliveira Júnior, Moacir de Miranda
Title in Portuguese
O processo de internacionalização de uma multinacional brasileira
Keywords in Portuguese
Competência administrativa
Cultura
Empresas multinacionais
Abstract in Portuguese
O crescimento mundial e na taxa de investimento direto no exterior no ano de 2004 foram impulsionados pelas economias emergentes. Até 2050, o grupo de países BRIC (Brasil, Rússia, Índia e China) poderá superar o atual G6. Nesse contexto, o presente trabalho tem como objetivo contribuir para o avanço do conhecimento sobre internacionalização de empresas do Brasil com foco na criação de subsidiárias de produção no exterior. A partir de um estudo de caso, procura-se descrever o processo de internacionalização de uma multinacional brasileira, identificar o valor explicativo do modelo clássico de internacionalização, bem como promover a discussão sobre competências da organização e cultura relacionadas com esse processo. Ainda há poucas pesquisas sobre criação de subsidiárias de produção por empresas brasileiras e suas competências, por isso, este trabalho é exploratório e se destina a gerar subsídios para estudos subseqüentes.
Title in English
The internationalization process of a Brazilian multinational
Keywords in English
Culture
Multinational Companies
Organizational Competencies
Abstract in English
The growth in the world economy and foreign direct investment in 2004 resulted from the growth in emerging economies. By 2050 the BRIC countries (Brazil, Russia, India and China) may surpass the current G6. In this context, this study has been developed to support the progress of the knowledge available on internationalization of Brazilian enterprises with focus on the establishment of production subsidiaries abroad. By developing a case study, the process of internationalization of a Brazilian multinational firm with subsidiary in a foreign country has been described, as well as driven a debate on organizational competencies and culture in this process. Research on the process of creating plants abroad by Brazilian enterprises and their competencies are still very limited so this is a exploratory study that provides materials for future studies.
 
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Publishing Date
2006-12-20
 
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