• JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
 
  Bookmark and Share
 
 
Doctoral Thesis
DOI
https://doi.org/10.11606/T.12.1991.tde-21102021-155729
Document
Author
Full name
Celso Claudio de Hildebrand e Grisi
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 1991
Supervisor
Committee
Campomar, Marcos Cortez (President)
Baptista, Luiz Olavo
Canton, Adolpho Walter Pimazoni
Rabahy, Wilson Abrahão
Santos, Dilson Gabriel dos
Title in Portuguese
Contribuições ao estudo do ensino da disciplina marketing em nível universitário de graduação
Keywords in Portuguese
Curso de graduação
Estudo de mercado
Marketing
Abstract in Portuguese
O objetivo fundamental deste trabalho é o de aferir a efetiva contribuição do ensino superior, em nível de graduação, para a formação dos profissionais de marketing, na região da grande São Paulo. Apoiado na taxionomia dos objetivos educacionais de bloom e colaboradores, o estudo assenta-se em avaliações realizadas por executivos, nos estágios intermediário ou avançado de carreira. Esses profissionais são convidados a identificar a contribuição da escola para conhecimentos, habilidades e atitudes, exigidos ao longo de sua carreira. Simultaneamente procura-se descrever, através da análise dos elementos curriculares, o ensino de marketing realizado na mesma região e as qualificações mínimas de seus professores. O esforço foi o de, caracterizando esse ensino, contrapo-lo aos seus resultados, em termos da aprendizagem que produziu e, por essa maneira, visualizar formas e ações para o seu aperfeiçoamento.
Title in English
Contributions to the study of teaching the marketing discipline at undergraduate university level
Keywords in English
Market study
Marketing
Undergraduate
Abstract in English
The fundamental objective of this work is to assess the effective contribution of higher education, at the undergraduate level, to the training of marketing professionals in the greater São Paulo region. Supported by the taxonomy of the educational objectives of bloom and collaborators, the study is based on evaluations carried out by executives, in the intermediate or advanced stages of their career. These professionals are invited to identify the school's contribution to the knowledge, skills and attitudes required throughout their career. At the same time, an attempt is made to describe, through the analysis of curricular elements, the teaching of marketing carried out in the same region and the minimum qualifications of its teachers. The effort was to, characterizing this teaching, contrast it with its results, in terms of the learning it produced and, in this way, visualize ways and actions for its improvement.
 
WARNING - Viewing this document is conditioned on your acceptance of the following terms of use:
This document is only for private use for research and teaching activities. Reproduction for commercial use is forbidden. This rights cover the whole data about this document as well as its contents. Any uses or copies of this document in whole or in part must include the author's name.
Publishing Date
2021-10-21
 
WARNING: Learn what derived works are clicking here.
All rights of the thesis/dissertation are from the authors
CeTI-SC/STI
Digital Library of Theses and Dissertations of USP. Copyright © 2001-2022. All rights reserved.