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Master's Dissertation
DOI
10.11606/D.100.2017.tde-10012017-003513
Document
Author
Full name
Larissa Maria Ribeiro da Silva
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2016
Supervisor
Committee
Karam Junior, Dib (President)
Mutarelli, Sandra Regina Kuka
Rostelato, Maria Elisa Chuery Martins
Sanches, Regina Aparecida
Title in Portuguese
Vogue Kids: estudo sobre o consumo de moda infantil a partir do discurso da revista e das propagandas veiculadas
Keywords in Portuguese
Consumo
Estereótipos
Mídia
Moda
Abstract in Portuguese
Esta dissertação consiste em um estudo aos profissionais da área de têxtil, moda e comunicação utilizado para entender como se dá a relação entre mídia, formação do sujeito social e consumidor, assim como os fatores principais para que o crescimento dos lucros seja otimizado.Desta forma, foi realizada uma abordagem a partir de análise bibliográfica, seleção e estudo aprofundado do conteúdo escrito e imagético da revista Vogue Kids, assim como aplicações de questionários às leitoras da revista
Title in English
Vogue Kids: study about the consumption of children's fashion from the magazine's speech and messages advertising
Keywords in English
Comsumption
Fashion
Media
Stereotypes
Abstract in English
This project consists in a dissertation to professionals in textile, fashion and communication used to understand how is the relationship among media, formation of the social and consumer, as well as the main factors for the growth of profits be optimized. So, was made an approach from literature review, selection and in-depth study of the written content and imagery of Vogue Kids, as well as application of questionnaires to readers of the magazine
 
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mestrado.pdf (5.35 Mbytes)
Publishing Date
2017-03-31
 
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