Innovation management in diagnostic medicine: a case study

Customer profitability analysis in a health maintenance organization

My journey at oxiot: how we developed a hardware startup in healthcare in Brazil...

Analysis, design and innovation of business models for servitization

Implementation of lean thinking model in healthcare: a case study in medicine diagnostic...

Venture Builder: proposal of a new model for creating startups

Contribution of the management model to growth in High-Growth

Solid waste management in diagnostic medicine companies: multicase study

Business model of an organization of integrative medicine

The development of a business model in a Brazilian biotechnology startup