Entrepreneurship and strategy from the perspective of effectuation and causation...

Brand management throughout the value chain: a case study in the retail building...

Market orientation and the Delta Model of corporate and business strategies: case...

Financial well-being of low income older consumer and the use of bank institutio...

Strategic marketing and competitiveness: a case study in brazilian companies operating...

Relationship marketing and competitive advantage: a case study in agroquimical i...

Consumer behavior: a study of purchase decision of sporting articles

Competitiveness in regional clusters of micro and small technology enterprises: the...

Relationship marketing in the service provider business market: a case study in a...

Co-creation of value in the company-customer relationship: an exploratory study