Customized Software - An Exploratory Study of Segmentation and Positioning in the...

The marketing positioning process: a case study with an industrial automation co...

The online consumer trade off: privacy versus Personalization

Competitiveness of organizations: a method for evaluating the competitive position...

Economies of scale and scope in marketing pricing: a case study in the banking s...

On-line consumer's behavior critical factors: an exploratory study

Managing customer experience and integrating offline and online environments: a case...

The meaning of consumption by adolescents: an exploratory study in different school...

Semiotic analysis and brands: an exploratory study

The Delta Project under strategic marketing perspective: an approach on digital economy...