Toledo, Geraldo Luciano
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Market orientation: a theoretical proposal and a case study in Brazilian retail
Customized Software - An Exploratory Study of Segmentation and Positioning in the...
The marketing positioning process: a case study with an industrial automation co...
The online consumer trade off: privacy versus Personalization
Competitiveness of organizations: a method for evaluating the competitive position...
Economies of scale and scope in marketing pricing: a case study in the banking s...
On-line consumer's behavior critical factors: an exploratory study
Managing customer experience and integrating offline and online environments: a case...
The meaning of consumption by adolescents: an exploratory study in different school...
Contribution of internal marketing communication to the improvement of the sales...
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