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The online consumer trade off: privacy versus Personalization

Economies of scale and scope in marketing pricing: a case study in the banking s...

On-line consumer's behavior critical factors: an exploratory study

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The meaning of consumption by adolescents: an exploratory study in different school...

Semiotic analysis and brands: an exploratory study

The Delta Project under strategic marketing perspective: an approach on digital economy...

Alignment of strategic management with strategic marketing: a case study in the services...

Holistic marketing and market orientation: a case study