Interaction experiences of Brazilian women with counterintuitive advertising: a study...

Counterintuitive advertising and its effects on beliefs and stereotypes

Multicomponent narrative emotional flow: theoretical and empirical perspectives on...

Transportation on transmedia storytelling: a study about the social and cognitive...

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A influência da publicidade televisiva no consumo da população de classe C: os anunciantes...

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Health communication: action research for preparation of a mass media program in...

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