Effects of online recommendation on consumer behavior: a study involving trust, satisfaction,...

Multiple goals-based choice: the evolution from homo economicus to homo aptabili...

Judgment and decision: boundaries of consumer`s rationality

Antecedents and consequent of participants' behavior of Harley-Davidson brand co...

Weak signals and organizational planning: contributions to strategic planning through...

Mobile banking: proposition of an integrated innovations adoption's framework

Canais de atendimento eletrônico e satisfação: retenção e rentabilidade de clientes...

Loyalty to product brands and retail store brands: a comparative study among low...

Open collaborative innovation process and their relationship with university-industry...

Business games in Brazil: learning and satisfaction