Banking automation: an analysis from the customer's perspective

Environmental influences and impulse buying behavior: a physical and virtual stores...

Customer perceived value of luxury products: proposition of a theoretical framew...

The effect of "word-of-mouth" valence and brand maturity on purchase decision at...

Hedonic and utilitarian purchases and construal level theory in the perception of...

Enhancing goal priming effects: an experimental study of the influences of diet reminders...

Susceptibility to global consumer culture under the perspective of global brands:...

Effects of online recommendation on consumer behavior: a study involving trust, satisfaction,...

Multiple goals-based choice: the evolution from homo economicus to homo aptabili...

Judgment and decision: boundaries of consumer`s rationality