Brand Valuation: aceitability of an integrative model

Using Scenarios in Marketing

A study about the relation between software quality and software architecture

Cooperation in R&D and eco-innovations: influence on companies socioeconomic per...

Survival of post-incubated technology-based companies: study of entrepreneurial action...

Brand extensions: a case study

Entrepreneurial education for young secundary school students: initiatives in Brazil...

Determining factors in the performance of professional integrated education schools:...

Internationalization strategies and mirroring structures in north-american advertising...

The internationalization process of a Brazilian multinational