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Master's Dissertation
DOI
10.11606/D.8.2013.tde-16082013-120419
Document
Author
Full name
Cristiana de Oliveira Gonzalez
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2013
Supervisor
Committee
Garcia, Sylvia Gemignani (President)
Hey, Ana Paula Belém
Parra, Henrique Zoqui Martins
Title in Portuguese
Don't be evil: universidade, empresa e contracultura em interação na empresa Google Inc.
Keywords in Portuguese
Google Inc.
Internet
Sociologia da ciencia e tecnologia
Abstract in Portuguese
Esta pesquisa tem por objetivo entender as diferentes dinâmicas estabelecidas entre contracultura, economia e ciência a partir da noção de matriz de entrelaçamento. A empresa Google Inc e o objeto que melhor permite analisar as zonas fronteiriças que entrelaçam esses três elementos, preservando seus referentes e suas fronteiras.Assim este e um trabalho que tenta explorar por meio de quais processos as praticas e valores da contracultura e da produção de conhecimento científico que, ao mesmo tempo em que não eram frontalmente anti-mercado, mas que inicialmente não estavam subordinadas à produção capitalista, acabam muitas vezes se impondo aos objetivos de mercado, à forma de produção de conhecimento do capitalismo flexível, por provarem sua eficiência tecnica e sucesso comercial. Irei me referir a esses três elementos dentro de uma perspectiva dos regimes, que estabelece que cada regime tem sua base histórica, possui sua própria divisão de trabalho, seus próprios modos de produção cognitiva e de artefatos e tem audiências específicas.
Title in English
Don't be evil: university, company and counterculture in interaction in the company Google Inc.
Keywords in English
Google Inc.
Internet
Sociology of science and technology
Abstract in English
This research aims to understand the different dynamics between established counterculture, economics and science from the notion of entanglement matrix. The company Google Inc. is therefore the best subject for an analysis of edge cases that intertwine these three elements, preserving their referents and their boundaries. In this manner, this research attempts to explore which processes the practices and values of counterculture and the production of scientific knowledge that, while they were not outright anti-market, but initially were not subordinated to capitalist production, often end up imposing marketing objectives, influencing the production of knowledge in a flexible capitalism for proving its technical efficiency and "commercial" success. I will refer to these three elements within a perspective of the regimes, which states that each regime has its historical basis, has its own division of labor, their own modes of cognitive production and has specific audiences.
 
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Publishing Date
2013-08-16
 
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