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Master's Dissertation
DOI
https://doi.org/10.11606/D.55.2003.tde-11112014-171242
Document
Author
Full name
Jorge Anthony Félix Herrera
Institute/School/College
Knowledge Area
Date of Defense
Published
São Carlos, 2003
Supervisor
Committee
Moreira, Edson dos Santos (President)
Rezende, Solange Oliveira
Vieira, Marina Teresa Pires
Title in Portuguese
Uso de data warehousing e data mining na busca de relações e conhecimento em um ambiente de comércio eletrônico
Keywords in Portuguese
Não disponível
Abstract in Portuguese
O presente trabalho explora a integração dos processos de data warehousing e data mining em um sistema de comércio eletrônico multi-agente (especificamente o projeto DEEPSIA - Dynamic on-linE IntErnet Purchasing System based on Intelligent Agents) através da implementação de um protótipo que interliga diferentes fontes de dados procedentes dos distintos subsistemas presentes no projeto. Como resultado deste trabalho, é apresentado um protótipo para a análise da navegação dos usuários utilizando a exploração de regras de associação e análise de conglomerados (clustering).
Title in English
Using data warehousing and data mining on searching for relationships and knowledge in e-commerce.
Keywords in English
Not available
Abstract in English
Current work explores data warehousing and data mining process integration in an e-commerce multi agent system (more specifically in the DEEPSIA project - Dynamic on-linE IntEmet Purchasing System based on Intelligent Agents) through a prototype development that interlaces data sources from several subsystems. As working resultant, a prototype for user navigation analysis is delivered using association rules exploration and cluster analysis.
 
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Publishing Date
2014-11-12
 
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