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Doctoral Thesis
DOI
https://doi.org/10.11606/T.3.2008.tde-18082009-150845
Document
Author
Full name
Marcelo Hiroshi Nakagawa
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2008
Supervisor
Committee
Plonski, Guilherme Ary (President)
Andreassi, Tales
Bouer, Gregório
Campanário, Milton de Abreu
Salerno, Mario Sergio
Title in Portuguese
Empresa inovadora de base tecnológica: um modelo de desenvolvimento para o contexto brasileiro.
Keywords in Portuguese
Empreendedorismo
Empresas (modelos; desenvolvimento)
Inovações tecnológicas
Abstract in Portuguese
O objetivo desta tese foi propor um modelo descritivo de desenvolvimento de Empresa Inovadora de Base Tecnológica (EIBT) para o contexto brasileiro a partir de estudos de múltiplos casos de empresas brasileiras que atingiram a situação de liderança de mercado. Os casos escolhidos foram Natura (líder no setor de cosméticos), Bematech (líder no setor de automação comercial) e Totvs (líder no segmento de software de gestão empresarial). O estudo contribui para o desenvolvimento do conhecimento a respeito do empreendedorismo tecnológico no Brasil, pois, além de organizar informações de casos relevantes de EIBTs que atingiram a situação de liderança, também propõe um novo modelo de reflexão para pesquisadores, empreendedores, executivos, investidores, gestores de incubadoras de empresas e formuladores de políticas públicas de apoio ao empreendedorismo inovador.
Title in English
Innovative technology-based company: a development model for the Brazilian scenario.
Keywords in English
Companies (models; development)
Entrepreneurship
Technology innovations
Abstract in English
The aim of this study was to present a descriptive model of innovative technologybased company development in Brazil from a multiple-case study of Brazilian companies which reached market leading positions. Selected cases included Natura (market leader in cosmetics), Bematech (market leader in commercial automation) and Totvs (market leader in enterprise resource planning software). This study contributes to the knowledge building on technology-based entrepreneurship in Brazil. Besides the organization of knwoledge related to successful innovative technology-based Brazilian companies, it presents a new study model for researchers, entrepreneurs, executives, investors, business incubator managers and policy makers who support innovative entrepreneurship in Brazil.
 
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Publishing Date
2009-08-19
 
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