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Doctoral Thesis
DOI
10.11606/T.27.2014.tde-18052015-152355
Document
Author
Full name
Adriano Adoryan
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2014
Supervisor
Committee
Schwartz, Gilson (President)
Brandão, Rogério
Franco, Marilia da Silva
Magalhães, Cláudio Márcio
Nakano, Davi Noboru
Title in Portuguese
Modelos de negócios de televisão
Keywords in Portuguese
Informação
Negócios
Novas tecnologias da comunicação
Redes
Televisão (meio de comunicação)
Abstract in Portuguese
Se na infância da convergência digital a indústria da música lutou para manter seu modelo de negócios, sofrendo severas perdas, hoje a televisão movimenta-se para compreender os novos caminhos e incorporá-los às suas estratégias. Mas como são formadas estas estratégias? Quais as características comuns e diferenciais de cada uma? Quais as ferramentas de análise objetiva existentes? Em que pese a ampla cobertura de mídia especializada e análises de pesquisadores, o mapeamento metódico, a tipificação e as avaliações de desempenho, impacto e retorno de investimentos em novos modelos de programação e monetização das grades nas redes de TV são predominantemente subjetivas, impressionistas e fragmentadas. Como em quase tudo o que se refere ao processo histórico de convergência digital, as opiniões são baseadas numa coleta casuística ou pouco sistemática de informações, são raras as análises comparadas. O presente trabalho busca explorar as principais características do negócio de televisão, da formação de redes, num esforço interdisciplinar em busca de organizar um quadro com os diversos aspectos dos modelos de negócios de cada segmento e gerar critérios de análise e estruturas de coleta de informações do setor.
Title in English
-
Keywords in English
Information, Business
Networking
New communication technologies
Television (media)
Abstract in English
In the beginning of the digital convergence the music industry fought to keep its business model, suffering severe losses. Today television moves to understand the new ways and incorporate them into their strategies. But how these are formed? What are the common features and differences of each? What tools exist for objective analysis? Despite the wide coverage of specialized media and researchers' analyzes, the methodical mapping, classification and performance evaluations, impact and return on investment in new programming and monetization strategies at TV networks are predominantly subjective, impressionistic and fragmented. As with almost everything that refers to the historical process of digital convergence, the opinions are based on an individual or unsystematic collection of information, being rare an objective comparative analyzes. This study aims to explore the main features of the television business, the formation of networks in an interdisciplinary effort to achieve a framework to organize the various aspects of the business models of each segment and generate analysis criteria and structures for collecting information sector
 
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ADRIANOADORYANVC.pdf (5.41 Mbytes)
Publishing Date
2015-05-19
 
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