Master's Dissertation
DOI
https://doi.org/10.11606/D.27.2006.tde-24102006-145909
Document
Author
Full name
Cristiano Franco Burmester
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2006
Supervisor
Committee
Costa, Maria Cristina Castilho (President)
Fernandes Junior, Rubens
Sousa, Mauro Wilton de
Title in Portuguese
"Fotografia - do analógico para o digital: um estudo das transformações no campo da produção de imagens fotográficas"
Keywords in Portuguese
comunicação
fotografia
mídias digitais
publicidade
tecnologia
Abstract in Portuguese
Esta pesquisa foi desenvolvida com o objetivo de nos aprofundarmos
nas questões que decorrentes do advento das mídias digitais, permeiam a fotografia
atualmente. Para isso, tomamos como objeto de estudo o campo da fotografia publicitária,
uma área que trabalho e expressão com imagens que tem sofrido significativas
transformações. Os focos da pesquisa empírica são as a dinâmica de trabalho
criação e produção - dos fotógrafos publicitários, as mudanças tecnológicas na
fotografia e a percepção e a recepção das questões estéticas inerentes à imagem.
Title in English
Photography - from analogic to digital: a study of the transformations in the field of photographic images production.
Keywords in English
advertising
communication
digital media
photography
technology
Abstract in English
This research was conducted to develop a broader comprehension of
the transformations occurred within the area of photography after the advent of
the digital media. In order to do so, we have chosen as our object of study the field
of advertising photography, an area of work and expression through images that
has suffered significant transformations. The focuses of the empirical research are
the dynamics of work creation and production of advertising photographers,
the technological transformations within photography and the perception and reception
of aesthetical matters regarding the photographic image.
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Publishing Date
2006-12-06