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Doctoral Thesis
DOI
https://doi.org/10.11606/T.16.2007.tde-18052010-153220
Document
Author
Full name
Fernando Garrefa
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2007
Supervisor
Committee
Vargas, Heliana Comin (President)
Haddad, Emilio
Monetti, Eliane
Nobre, Eduardo Alberto Cusce
Toneto Junior, Rudinei
Title in Portuguese
Shopping Centers: de centro de abastecimento a produto de consumo
Keywords in Portuguese
Consumo
Mercado imobiliário
Shopping centers
Varejo
Abstract in Portuguese
Este trabalho demonstra que o padrão evolutivo dos shopping centers os conduziu a um enquadramento em três momentos: (i) como centro de abastecimento, quando surge como proposta voltada ao planejamento territorial; (ii) como produto imobiliário, quando agentes deste setor passam a edificá-los e a controlá-los e; (iii) como produto de consumo, quando tendo assumido a condição de mercadoria, tendeu a acompanhar as demandas oriundas dos novos modos de produção e consumo no final do século XX, que incluem o consumo de sensações, experiências e lugares e que tem como marcos a descartabilidade e a necessidade de inovação constante. Em seguida, nota-se que esta condição, de produto de consumo (descartável, mutante, de rápida obsolescência) associado ao caráter inercial das edificações, os torna empreendimentos altamente vulneráveis no contexto da sustentabilidade urbana (econômica e sócio-cultural). Pôde-se concluir assim, que a dinâmica presente nesta dupla condição exige um maior controle do desenvolvimento urbano no que se refere à implantação deste tipo de empreendimento imobiliário.
Title in English
Shopping centers: supply center for the consumer product
Keywords in English
Consumption
Real state market
Retail
Shopping center
Abstract in English
This paper shows that the evolution of shopping centers standards lead them to a framing at three moments: (i) as a supplying center, when it appeared as a proposal concerning territorial planning; (II) as real estate product, when entrepreneurs from that sector start to build and control them ; (III) as consumption product, when assuming the merchandise condition, it tended to follow the emergent demands from new ways of production and consumption in the end of century XX, that include the consumption of sensations, experiences and places, that has as landmark the necessity of constant innovation. After that, this condition, of consumption product (dismissible, mutant, of fast obsolescence) associate to the inertial character of its buildings, transforms them into highly vulnerable enterprises in the context of the urban sustainability. Concluding, the dynamics concerning this double condition require a higher control of the urban development when refer to this kind of real estate enterprise.
 
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Publishing Date
2010-11-12
 
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