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Master's Dissertation
DOI
https://doi.org/10.11606/D.16.2018.tde-26062017-123234
Document
Author
Full name
Fábio Yam Gomes Liu
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2017
Supervisor
Committee
Gil Filho, Vicente (President)
Oliveira, Pelópidas Cypriano de
Wilke, Regina Cunha
Title in Portuguese
A intenção do olhar: percepção e cognição de conceitos e mensagens gráficas e visuais 
Keywords in Portuguese
Cognição
Mensagens gráficas
Olhar
Percepção
Abstract in Portuguese
A maneira como percebemos visualmente o entorno afeta nosso próprio conhecimento do mesmo como um conceito de realidade. Este olhar, no entanto, não é influenciado apenas pelas peculiaridades físicas da visão humana ou por um conceito de subjetividade de um único indivíduo; ele é resultante de um determinado contexto social, cultural e tecnológico. Paralelamente são estes os fatores condicionantes que moldam a linguagem--verbal e visual--de um coletivo. Estas linguagens, por sua vez, delimitam aquilo que sabemos ou percebemos do mundo, pois são codificações que transformam os fênomenos e manifestações em conceitos transmissíveis por seus respectivos mecanismos de sintaxe. Entende-se que toda forma de linguagem criada pelo ser humano é um exercício de analogia da fenomenologia do cosmos.
Title in English
The intention of the look: perception and cognition of concepts and visual and graphic messages
Keywords in English
Cognition
Graphic messaging
Looking
Perception
Abstract in English
The way we visually perceive the environment affects our own concept of reality. Sigh, however, is not only influenced by physical peculiarities of human's vision neither by one's concept of subjectivity; It is the result of a particular social, cultural and technological context. At the same time, these are the conditioning aspects that gives shape to a collectivity's verbal and visual language. These forms of languages delimit what we know or perceive about the world because they are codefying processes that transform phenomenons and manifestations themselves into concepts capable of being transmited one to another by their respective mechanisms of syntax. It is understood that every form of language created by humans is an analogy of the cosmos' phenomenology.
 
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FabioYamGomesLiu.pdf (49.92 Mbytes)
Publishing Date
2018-11-26
 
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