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Master's Dissertation
DOI
https://doi.org/10.11606/D.16.2011.tde-05122011-111900
Document
Author
Full name
Daniel Bonfim da Silva
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2011
Supervisor
Committee
Costa, Carlos Roberto Zibel (President)
Hanns, Daniela Kutschat
Vassão, Caio Adorno
Title in Portuguese
Redes sociais virtuais: um estudo da formação, comunicação e ação social
Keywords in Portuguese
Ciberespaço
Comunicação digital
Redes sociais
Sociedade da informação
Abstract in Portuguese
As redes sociais virtuais são um meio de comunicação que se diferencia da mídia tradicional por uma razão fundamental: a distribuição entre os usuários da capacidade de comunicar. O usuário dessas redes não se limita à posição de espectador, pois ele pode ser também autor, produtor e promotor de textos ou outros materiais. Cai, portanto, o modelo top-down unidirecional, e ganha espaço uma comunicação bidirecional (entre usuários) e difusa, o que representa a transição de uma topologia de árvore para outra, oposta, de rizoma. O objetivo deste trabalho é compreender a comunicação nas redes sociais virtuais, o que será feito analisando-as externa e internamente. Visa-se a formar, dessa maneira, um construto sobre essas redes quanto à sua técnica e seus usuários, sua forma e suas identidades, o que delas irradia e nelas se desenvolve, e, assim, precisar as características fundamentais da comunicação nesses espaços.
Title in English
Virtual social networks: a study on the development, communication and social action
Keywords in English
Cyberspace
Digital communication
Information society
Social networks
Abstract in English
Virtual social networks are a means of communication that differs from traditional media due to one fundamental reason: the power to communicate is distributed among their users. In these networks, the user is not merely the spectator, but also the author, the producer, and the promoter of texts or other materials. Therefore, these networks put aside the unidirectional top-down model, giving ground to the emergence of a bidirectional and diffuse communication, which represents a topological transition from tree to rhizome. This research looks for understanding the communication in virtual social networks by analyzing them internally and externally. It seeks building a construct on these networks' technique and users, their shape and identities, what irradiates from them and what grows in them, thus allowing the understanding of the fundamental communication characteristics in these spaces.
 
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Publishing Date
2012-04-11
 
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