Attention in brand processing: a test of its influence effects on indivduals rec...

Dieting for weight loss by the female public: a study in the light of food well-...

Marketing analytics orientation: antecedents and impact on business performance

Decisions about prices in marketing considering the influence of taxes: an international...

The influence of the generation alpha on consumer socialization: an exploratory study...

Barriers to the adoption of sustainable standards by consumer goods companies: a...

Trade marketing activities developed by the non-durable consumer goods industry in...

Customers as fellows: analyzing customer citizenship behavior in services market...

Macromarketing, social marketing and the marketing process in an non-governmental...

Consumption of children's gendered products in the family