Toledo, Geraldo Luciano
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The concept of perceived value: a case study in the pulp and paper industry on the...
The use of Internet as a tool to offer differentiated services to corporate clients:...
Green marketing and the ecological advertisement: an analysis of the structure of...
Customer value management and strategic positioning: a case study in the business...
Relationship marketing and competitive strategy: an exploratory study in the business...
Marketing and sustainability: sinergies and gaps
Brand management at the internationalization strategy of firms: study with Brazilian...
Key Account Management model a exploratory study in finantial institutions in Br...
Consumer behavior : buyning decision process of books through the internet
Effects of marketing communication on consumer behavior in digital environments:...
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