Semiotic analysis and brands: an exploratory study

The Delta Project under strategic marketing perspective: an approach on digital economy...

Alignment of strategic management with strategic marketing: a case study in the services...

Holistic marketing and market orientation: a case study

"Pricing" strategies in the business market: a case study within a market in the...

Competitive positioning in networks economies: a delta model aplication in minimal...

Customer perceived value of luxury products: proposition of a theoretical framew...

Attitudes, emotions and behavior of purchase: a study with consumers of sophisticated...

Marketing communication and cyberculture: a exploratory study regarding marketing...

Contribution to the study of industrial clusters from a marketing perspective: a...