Crescitelli, Edson
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Titre
Domaine
Document
Unité
Année
Relationship marketing results: a model proposal using cognitive mapping
Results evaluation of relationship marketing actions
Brand Management through Social Networking: A study about the use of Facebook
This study combines two mains themes: responsible consumption and brand manageme...
Innovation in retail: guidelines for implementation of customer management strategy...
Neuromarketing´s contribution to consumer behaviour studies
Flash in the pan: disinformation effect analysis on the brands perception in social...
Electronic word of mouth communication: an exploratory study of elderly public b...
Offline and online marketing communication metrics: a study on the banking sect...
Marketing communication: proposal for systematization of the planning process
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